Web Marketing







What is Internet Marketing?


Online Marketing is application of Internet and associated technologies to achieve the organization's marketing objectives.


Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a product and services, offer information to potential consumers and to reach different geographical regions and specific niche markets.


CUSTOMER focused marketing is the key for success of any organization. Concentrating on consumer wants and needs will help a business to please actually to thrill its customers better and efficiently. Structure close relationships and retaining existing clients is very crucial since acquiring a new consumer is costly than keeping the Online Marketing Tool existing client.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination in between online and offline marketing activities is extremely important.


Internet Marketing Tools


Search Engine Marketing


Since 85% of Internet internet users use search engines to discover brand-new sites, browse Engine marketing is crucial. Research reports reveal that most of online purchases originate from online search engine. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.



E-mail Marketing


Email is the most popular online activity. According to the research study findings 96% online users use E-mail. E-mail marketing can be used to drive sales, offer customer service and to construct close relationships with the clients. Email marketing is an expense reliable Internet Marketing tool and the results can be easily determined. We can anticipate a higher reaction rate around 10-- 15% from an internal E-mail list. If we are to lease an E-mail list from an outside source the reaction rates will be around 1 %.


Affiliate Marketing


Affiliate marketing is one website (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk complimentary and cost efficient advertising because you pay just for performance.


Banner Advertising


Banner marketing was quite popular and click through rates were around 25% when its introduce for the very first time in 1994. At present we can't expect a conversion rate above 2 % from a banner ad campaign (Click through rates 0.5% untargeted banners and for targeted banners between 1-2%). Although the conversion rates are not satisfying banner advertising still considers as an efficient branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium could be utilized to spread the word about your company among the target market. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites. Hotmail is one of the very first examples of Viral Marketing.


Publicity


Promotion has to do with developing awareness, constructing trust and trustworthiness. Online news release circulation plays the main role in this.


Browse Engine marketing is crucial since 85% of Internet internet users use search engines to discover new sites. E-mail marketing can be utilized to drive sales, provide client service and to build close relationships with the consumers. Email marketing is a cost effective Internet Marketing tool and the outcomes can be easily determined. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of details about brand-new websites.

















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